How the foreign partner markets h&j products


Problem: An executive at H&J, an American company that has produced successful animated TV series and is considering partnering with international firms to promote its products abroad, suggests that a contractual agreement will allow for a significant amount of control over how the foreign partner markets H&J's products. The following factors, if true, would strengthen this argument: a. Contractual relationships typically include limits and conditions on the foreign partner. b. Contractual relationships typically limit the responsibility of the originating firm. c. Contractual relationships can be complicated by international law d. Foreign companies often have considerable familiarity with American culture. e. Foreign companies usually expect to be given latitude with how they market U.S. made products.

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