Assignment:Milestone Two: Country Attractiveness Assessment
Country Attractiveness Assessment, you will submit a country attractiveness assessment.It should include the below:
A. Country Overview-This section should provide an overview of the country with attention paid to the external factors that influence how business in conducted within the country. This includes assessing the economic, political, cultural, legal and technological factors. What is the impact that these factors will have on the entrepreneurial venture? Do these factors present an opportunity or threat to the firm?
B. Applying Porter's Diamond -This section will cover the four parts of the diamond model.
1. Factor endowments - discuss how the advanced factors of production can be used to create competitive advantage for the firm
2. Supporting and Related Industries - Identify spillover effects that create opportunities in the market that firms can use to their advantage. Using SIC, NAICS or SITC codes find the key supporting industries that support the industry for your product or service.
3. Demand condition - Assess the home demand for the firm's product or service.
4. Firm Strategy, Structure and Rivalry - discuss the conditions within the nation that govern how firms are created, structured and managed. All using SIC, NAICS or SITC codes identify local competitors and their position with it the industry.
C. Summary - In the summary section you will want to discuss the how the firms will take advantage of the opportunities made available by the country resources as well as discuss how the firm will deals with threats and risks to doing business in the country.
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