Discussion Post
Read this article, "In Sneaker Wars, It's Also Curry (Under Armour) vs. James (Nike)", on the use of celebrity endorsements in the competition between Nike and Under Armour. Think about a time when a celebrity endorsement influenced you to buy a product. In the discussion thread, describe the following:
• The product and the celebrity endorsing it
• How the endorsement influenced your decision to buy the product?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.