How the employees handled your order


Discuss the below in detail:

Order food at three different fast-food restaurants and then answer the following:

1. Did you observe any differences in how the employees handled your order? Describe them.

2. Describe what you believe to be the marketing vision of each restaurant based on what you observed. Write a positioning statement for each restaurant.

3. Analyze the market for each restaurant, using the four methods of market-segmentation analysis: geographic, demographic, psychographic, and behavioral.

4. Where do you think each restaurant is in the product life cycle?

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Marketing Management: How the employees handled your order
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