Response to the following in 350 words:
Using Ritzer's (George Ritzer, Modern Sociological Theory) study of consumption as an example, show how the distinctive features of contemporary society - such as mass consumption, electronic mass media, digital information, globalization - may be analysed quite differently by modernist theorists, on the one hand, and by postmodernists, on the other. Compare and contrast key concepts, basic assumptions, and underlying arguments used by modernists and postmodernist theorists in their respective approaches to the study of contemporary society.