Marketing Assignment
Activity One
1. This is an individual assignment, but you are encouraged to work with a partner and discuss your findings and answers.
2. Download and save this document, named with your last name. (E.g., Activity One Smith)
Instructions: Search the websites of the following companies or products and note what information you find that will help you answer the questions that follow. Use the main corporate website, rather than a subsidiary (if it has one.)(If you work with a partner, submit an individual lab for marking.)
Companies:
A. McDonalds
B. Apple
C. The Body Shop
D. Fairmont Hotels and Resorts
E. Indigo Books and Music
Before submitting be sure the page breaks don't split a chart.
Student Name:
Questions:
1) What kinds of products does each of these companies produce?
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McDonalds
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Apple
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Body Shop
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Fairmont Hotels and Resorts
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Indigo Books and Music
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2) Who are their main customers?
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McDonalds
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Apple
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Body Shop
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Fairmont Hotels and Resorts
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Indigo Books and Music
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3) Give one reason a customer would want to buy their products rather than from their competitors.
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McDonalds
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Apple
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Body Shop
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Fairmont Hotels and Resorts
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Indigo Books and Music
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4) Which marketing orientation do they seem to follow? What evidence shows this?
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McDonalds
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Apple
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Body Shop
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Fairmont Hotels and Resorts
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Indigo Books and Music
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5) Select one of the five companies from this assignment (A - E).Analyze and state how trends in each of the marketing environments might be currently affecting that company. Determine whether each one is a threat or an opportunity.
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Environment
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Trend
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Effect
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Threat or opportunity?
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Competitive
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Regulatory
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Economic
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Social/Demographic
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Technological
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6) Discuss how the company you analyzed in Question Five has changed their marketing mix to respond to one of these threats or opportunities.