How the company succeeds in developing a product


Assignment:

Assume you work for a company that redesigns existing products to improve them, from computer keyboards to bicycle helmets to toothbrushes. As a result, creativity is a key factor in whether your company succeeds in developing a product that is marketable.

You need to staff a new team of 5 individuals, and you have a pool of 20 to choose from. For each person, you have information about the following characteristics: intelligence, work experience, conscientiousness, agreeableness, neuroticism, openness to experience, and extraversion.

Address the following:

If you could form your perfect team for this context, what would it look like? In other words, what characteristics would you choose for each of the five members - a lot of work experience or a little; high, moderate, or low conscientiousness; and so on? Why?

Describe your ideal team member - one hypothetical person you'd most like to work with for this context. (Use the same criteria as in the question above.)

You must Use citations from the textbook and one scholarly source to define the concept and to support your analysis and your choice of application. List the sources for citations at the bottom of the response.

Requirements

Initial Post Length: minimum of 250 words

Secondary Post Length: minimum of 200 words per post

Use APA format for in-text citations and list of references.

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Marketing Management: How the company succeeds in developing a product
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