Assignment task: You are working for a research company that profiles businesses around the globe, you have been offered a promotion, but part of the interview process is producing a professional report into Amazon.
You have been given a format for the report outlined below:
1. Introduction - outline the company, its key offering(s), business model(s), the market(s) it operates in.
2. Structure - detail how the company is structured legally and managerially.
3. Analysis - investigate the companies' opportunities and challenges, both internal and external, this should comprise:
a. SWOT Analysis - Present and discuss a referenced SWOT analysis of the business.
b. PESTLE Analysis - Present and discuss a referenced PESTLE analysis of the business.
4. Discussion - present a summary of the above highlighting the factors that you think are central to the company's development - both positive and negative.
5. Conclusions - outline how you think the company can leverage positives and overcome negatives to develop. Focus on how this could lead to new products/markets.
The report should be accompanied by a bibliography and, if appropriate, an appendices.
You should include at least 10 quality references.