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How the company is differentiating itself from

Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign.

Review Chapter 2 in the text and the resources for Jazzercise, then address the importance of the following:

• Corporate mission and rebranding alignment with it

• Defining features of the product/service

• Current competitors

• How the company is differentiating itself from competition

What is your substantiated opinion of the potential rebrand effectiveness?

One to two paragraphs.

Attachment:- Chapter Overview.rar

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