Discussion Post: Strategic Marketing Basics
The following exercise allows you to practice collaboration skills while learning about marketing concepts and strategies.
Complete the warm-up exercise, Strategic Marketing Basics. A transcript of this interactive exercise is also available.
Consider what you learned in the experience and respond to the following in a minimum of 175 words:
a) As a marketing manager, how does a focus on sustainability inform your tasks and activities?
b) Pick a company or brand you are familiar with and share an example of how the company has incorporated sustainable practices. Why is it important to take a sustainable approach?
c) What partnerships and collaborations might a company enter into in order to maintain effective sustainability practices?
d) How might sustainability contribute to customer satisfaction?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.