How the companies advertising to targeted audiences


Discussion: advertising

Review the : "Test Your Media Literacy"

Youtube video:McDonald's Chicken Nugget Marching Band 2010 Ad

Youtube video:McDonald's "First Customer" TV Commercial

Answer these questions:

How do you feel about companies advertising to targeted audiences? After viewing the 2 commercials, do you find them appealing? Insulting? Offensive? Funny? Why or why not?

Do you think these advertisements appeal to a broad or narrow audience? Explain your reasoning.

 

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Marketing Research: How the companies advertising to targeted audiences
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