Discussion Post: New Product
Overall creative/media plan -State the campaign goals and how the campaign will achieve its goals -create value proposition/selling idea; brand story/brand promise of your product/service -create features, benefits, and proof for product/service: How is it different from competition? Are there competitive difference(s) to exploit?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.