How the business can leverage social media


Problem:

The business I am researching is a local event decorating business called Elegance is Kie (key). They are what event planners call vendors in which they come in and decorate your event as well as clean up afterward offering extremely affordable prices.

What Internet business model would be appropriate for the company to follow in creating a Web site and why?

In what ways can the business benefit from a Web site? What functions should it perform for the company (i.e., marketing, sales, customer support, internal communications, etc.)?

In what other ways might the company use the Internet for its own benefit?

Prepare functional specifications for the company's use of the Web and the Internet. Include links to and from other sites in your design.

Prepare a list of technological specifications for implementation (i.e., what hardware and software are necessary to support your design)?

Discuss how the business can leverage social media to enhance its business success.

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