How the advent of new media has posed a challenge to newspaper?
Question:
Pick one popular mass communication medium (newspapers) and explore its evolution Discuss how the advent of new media has posed a challenge to conventional media.
CHALLENGES AND SURVIVAL ISSUES - change and continuity
NEWSPAPERS
- Historical perspective of new spapers
- Bring to discussion - the devt of ST
Issues faced by newspapers
- Fall in readership esp among young adults
- That it is a broadsheet - serious journalism
- The Lhreat by radio- a revivalism - format programming
- The threat posed by TV- moving images
- Erosion of readership - poor circulation - static images as opposed to moving images
- The influence of advertising dollars on new spapers
- The threat of new media - technology
- Image problem/ issue vis-a-vis youth
- Modem newspapers are run by business executives - the concern of bottom line- profit margin- is this right to go for newspapers?
Start with Gutenberg revolution
A few person to use could be Bertha Harian, Marshall Mcluhan, Brian Sewell, Pat Mitchell and surely Rupert Murdoch.