How the ad is relevant to studying consumer behaviour


Assignment Task:

Ad selection and justification: Describe how the ad is relevant to studying consumer behaviour and why the ad is worth analyzing.

Ad background: Identify the objectives of the ad/campaign, product, product class, industry and major players in the industry.

The ads is kendall jenner pepsi.

Can u help me through this one? Much appreciate it.

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Marketing Management: How the ad is relevant to studying consumer behaviour
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