Part 1:
The increase in technology has had a profound effect on virtually every business sector. How has increased technology affected the measurement of consumer behavior?
Part 2:
This article sets up an interesting and very common dilemna for a marketing researcher. What would you do and include your rationale.
https://www.marketingprofs.com/articles/2005/1361/the-ethics-of-marketing-research-can-i-should-i-would-i