How technical complexity influence organizational structure


Question 1. How important is it that managers match organizational structure and culture to the strategy pursued? Should a cost and benefits analysis be completed in order to evaluate entrance into a new market?

Question 2. What core competences give an organization competitive advantage? What are examples of an organization's functional-level strategies?

Question 3. Why is technical complexity greatest with continuous-process technology? How does technical complexity affect organizational structure?

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Marketing Management: How technical complexity influence organizational structure
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