How switching focus from upstream to downstream activities


Discussion Post: Downstream Activities

Use an organization as an example, discuss how switching focus from upstream to downstream activities by adopting one or more of the downstream activities discussed in the article could be helpful. As mentioned in the article, the downstream tilt is more relevant to three types of companies: those in product-based industries, those in mature industries, or those seeking to move up the value chain.

The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: How switching focus from upstream to downstream activities
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