How sustainable is an approach based on consumer experiences, Business Management

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How sustainable is an approach based on consumer experiences

Problem

In reference to the case study titled " Guiding the 'Coming To Life' of Destination Canada's Brand Identity through Market Research.

How sustainable is an approach based on consumer experiences when considering the competitiveness of the international marketplace? What are some challenges of adopting an approach based on travelers experiences?

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Business Management: How sustainable is an approach based on consumer experiences

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Business Management: How sustainable is an approach based on consumer experiences

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