Homework
• Remember my marketing mentor is Taco Bell
1) Identify a specific country to analyze your brand's entry into.
a. First, identify the countries your mentor marketer does or did business in. Check out the corporate website or the latest annual report.
b. Then, search your brand in business periodicals such as Forbes in conjunction with country names or terms like "foreign" or "international." See which markets have been written about and select one.
2) Research your chosen market to answer these questions:
a. When did your mentor marketer enter this foreign market?
b. What specific challenges did entering this market present? (e.g., cultural norms, language barriers, local competition, government regulations, economic conditions, etc.). Identify at least three.
c. What changes were made to the marketing formula in entering this market? What other changes were needed? Cite at least three examples, linking each one to a marketing P. You can repeat Ps more than once.
d. How successful was the entry into this market? Is the brand still in the market?
3) Identify and create proper APA citations for at least three different sources.
a. Try to explore different types of sources (periodicals, videos, annual report, etc.). Check the Forbes archive and other Ashford University resources as needed.
b. As you will be creating a podcast, in-line citations are not required, but you will need to document your sources.
4) Be sure to script or outline for your podcast.
a. A script or outline will help you maintain a flow and ensure that you cover all of the topics you are meant to address.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.