How strong brands bring value to customers and companies


Response the question in 150 words

Q1: Quality is a key concept in product development and branding Wal-Mart brand sportswear and Mike or under armour are comparable but I would rather pay more for Nike or under armour. But the question is why?

Q2: How Strong Brands Bring Value to Customers and Companies.

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Marketing Management: How strong brands bring value to customers and companies
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