Do not just list questions and provide answers. Pretend you are writing to top management and making suggestions/recommendations based on these questions (answer each one in your write up): 3-5 Page long, APAformat references, double-space.
- How strong are the competitive forces confronting Under Armour, Nike, and The Adidas Group? Provide a five-forces analysis to support your answer.
- Does Under Armour have any core competencies and, if so, what are they?
- Does Under Armour have any resource strengths or competitive capabilities that qualify as a distinctive competence?
- What does a SWOT analysis reveal about the overall attractiveness of Under Armour's situation?
- What are the key elements of Under Armour's strategy?
- Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Under Armour is employing?
- What is impressive about Under Armour's financial performance during the 2006-2011 period (as shown in case Exhibit 1)?
- How does Under Armour's competitive strength compare with that of Nike and The Adidas Group? Perform a weighted competitive strength assessment using the methodology presented in Table 4.3 in Chapter 4 to support your answer. Based on your assessment and calculations, does Under Armour have a net competitive advantage or disadvantage in competing against Nike and The adidas Group?
- What 3-4 top priority issues do Kevin Plank and Under Armour management need to address?
- What recommendations would you make to Under Armour CEO Kevin Plank? At a minimum, your recommendations should cover what to do about each of the top priority issues identified in question 9.