Problem
For each of the following companies, select one of the 12 trends in this article and provide a detailed strategy for how the company could take advantage of the trend. I'd like to see a different trend for each company if possible. By detailed strategy, I mean that I'm looking for specific ideas and rationale. I want to be able to see that you understand the trend and how it specifically connects to each business. You might also want to embark on a little research to see if they already use the trend you selected. For each company, I want you to explain:
• The rationale for the trend you selected - in other words why would you advise this trend for this company?
• How specifically could they use this trend. Provide a scenario or example.
COMPANIES:
a) Kohl's
b) Lululemon
c) Bank of America.