Assignment: Southwest Airlines
Write a 2 pages paper according to the information below.
Note: this is a turn-it-in assignment so please don't use too much direct quotes.
Southwest Airlines
Simple, fun and profitable have been the foundations of Southwest Airlines' strategies that have helped it achieve an enviable record of 36 consecutive years of profitability, even in the economic downturn. This case study will discuss Southwest Airlines' background, current operations, its culture and people, financial highlights, company awards and recognitions and the airline industry and major competitors and its future.
i. Describe Southwest Airlines current operations including its low-cost advantage and legendary customer service.
ii. Describe how Southwest Airlines' culture and people ensure its success.
iii. Describe the airline industry's environment and its major competitors.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.