Solved: How sony is able to be more responsive to its customers, Accounting Basics

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How sony is able to be more responsive to its customers

Question:

After reading Chapter on Demand Forecasting in a Supply Chain and reviewing the case study, Sony Marketing (Japan) Inc., discuss your views on the role that demand forecasting plays in Sony's supply chain strategy. Tell us the factors that make a demand forecasting strategy necessary, and how Sony is able to be more responsive to its customers due to this SCM strategy.

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Accounting Basics: How sony is able to be more responsive to its customers

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Accounting Basics: How sony is able to be more responsive to its customers

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