Q1. Explain how social media review sites, such as Yelp and Trip Advisor, aid and hinder the hotel and tourism industries' ability to offer exceptional service. For example, if a national chain received poor reviews (2 out of 5 ratings), discuss the impact this could have on your decision to visit the establishment.
Q2. Take a position on the following: Managers should offer dissatisfied customers who report on social media review sites an incentive to return.