Analyze how Médecins Sans Frontières(MSF) a non-profit organisation use social media marketing strategies to create their brands and increase donations, Médecins Sans Frontières, uses social media to gain followers and compel public to take action for its cause. Start by reviewing MSF website (www.msf.org) and then explain the following:
Explain the social media utilized by MSF. How does each social media method utilized help MSF to reach its marketing goals?
Describe how use of social media has improved non-profit marketing strategy so that organisations, like MSF, are getting awareness in ways that were not possible before existence and use of social media.
Research and recognize two other examples of non-profit organisations which use social media and analyze how they utilize similar or different methods to those utilized by MSF. Based on the research, what suggestions would you make to MSF to enhance its social media marketing strategy?