Subcultures are especially rich areas for marketing explorations. In general, market researchers find ethnic and religious subcultures to be identifiable areas where research can be coherent, and consumer behavior can be tied explicitly to values. Since some subcultures are complex, market researchers have to be wary of the pitfalls of overgeneralization and stereotyping.
Select one religious subculture (MUSLIM SUBCULTURE). Select one product or service, such as a specific ethnic food product, a restaurant chain, grooming article, magazine, Internet entertainment site, religious music record label, or other.
1. Using THREE sources, develop characteristics and consumer behavior values of the ethnic or religious subculture you have chosen. Document your statements with references to your sources. At least one of the articles should be peer-reviewed
2. How should this product be marketed? Discuss the results of market segment research on your chosen subculture. Describe commonalities and differences among segments within the subculture.
3. Do demographic trends favor the growth of the chosen subculture? Is the subculture socially stratified?
4. Give a brief indication of two or three features that must be present in a successful promotion of your selected product or service to your selected subculture.
PAPER SHOULD BE IN APA FORMAT AND AT LEAST 1200 WORDS.