How should the new company be structured in terms of


Your assignment is to recommend the decisions Bob Falconi should make. Specifically, you describe:

1. How should the new company be structured in terms of reporting, responsibilities, and the size of the sales force?

2. Should Spectrum try to structure itself similarly to its competitors, or did their operations require a different approach?

3. How should Falconi organize the teams relative to Spectrum's retail customers?

expecting AT LEAST 7 PAGES of discussion.

Make sure to back up your assertions with facts, not opinions.

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Marketing Research: How should the new company be structured in terms of
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