Problem
You are the new marketing manager for a firm that produces a line of athletic shoes to be targeted to the college student subculture. In a memo to your boss, list some product attributes that might appeal to this subculture, the steps in your customers' purchase process, and recommend some marketing strategies that can influence their decision. How should the memo be written?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.