Problem
Ringtone and Phones-R-Us are both successful companies in the cellular phone retail sales business. Though each are successful, they go about their strategic staffing strategy differently.
1) Phones-R-Us' competitive advantage is to selling a high volume of low-cost phones. The firm has created a competitive sales environment that produces a high volume of phone sales, which results in a fairly-high employee turnover rate.
2) Ringtone competitive advantage is that it sells expensive, high-quality phones and relies on its employees to provide high-quality customer service to generate sales. Ringtone's has created a culture of loyal employees and low turnover to drive sales.
Both company's are financially successful. The sales representatives for both companies are key to the firm's revenue and success.
Based on the above information and what you have learned so far, how should each company go about sourcing recruits for sales positions to hit their revenue goals year-over-year?