Problem: Marketing Audit
Length: 1600 words.
1) Produce a marketing audit that would support a marketing plan for a company of choice in one of the sectors.
2) A literature review of the concepts of Segmentation, Targeting, and Positioning, as well as STP as a tool.
3) Apply these concepts to an industry of the choice. How should a company make their STP choices? Specifically explain the process and decision making factors for a general company in that industry.
4) Describe/analyse a series of decisions that a typical company might make as a part of their STP analysis.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.