How sensory adaptation affect advertising effectiveness, Marketing Management

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How sensory adaptation affect advertising effectiveness

Assignment:

Q1. How does sensory adaptation affect advertising effectiveness? How can marketers overcome sensory adaptation?

Q2. Discuss the differences between the absolute threshold and the differential threshold. Which one is more important to marketers? Explain your answer.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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