How sensitive is sales of tires to changes in sales of cars


Assignment task: The data are price, revenue, quantity of automobile tires, and quantity of passenger  autos cover the years 2017 and 2019. Please note, this is data for the U.S.

2017 2019

Tires (Quantity) 46m 45.1m

Revenue (Passenger Tires) $18,700,000 $23,000,000

Average Price (set of 4) $389 $412

Passenger Car Sales (Q) 17.2m 16.7m

Assignment:

Perform an analysis on the quantity and revenue data above using elasticity techniques. In your accompanying report, you need to provide answers and rationale to the following questions

1. How sensitive are tire quantity and revenue to changes in market price?

2. How sensitive is the sales of tires to changes in the sales of cars?

3. Can the elasticity results be utilized as a forecast tool?

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