How satisfied or dissatisfied are customers with the


1. For each of the four phases of the information research process, identify the corresponding steps and develop a set of questions that a researcher should attempt to answer.

2. What are the differences between exploratory, descriptive, and causal research designs? Which design type would be most appropriate to address the following question: "How satisfied or dissatisfied are customers with the automobile repair service offerings of the dealership from which they purchased their new 2007 BMW?"

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Marketing Research: How satisfied or dissatisfied are customers with the
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