Write initial summary of the given article.
The criteria to be followed when summarizing articles
Stated Purpose of Article
State purpose of article is described accurately, and importance of the topic is explored
Methodology
The research methodology is clearly define
Research Findings
Shows an analysis and synthesis of results
Review of Article
Major points selected and discussed
Clarity of explanations
All explanations clear and easy to understand, factually correct
Organisation of writing
Well organized, demonstrates logical sequencing and structure.
Article - Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Formand Influence Account Profitability by Ryan R. Mullins, Michael Ahearne, Son K. Lam, Zachary R. Hall,& Jeffrey P. Boichuk