Assignment:
Topic: Royal Apparel- Facing competition and decline in sales.
Description: How Royal Apparel intend to deal with competition and a decline in its sales due to upcoming small clothing industries.
You are working as a senior researcher for a company (of your own choice) to conduct business research in order to solve an issue/situation. The issue/situation the company is facing could be a problem, such as declined revenue, or a potential opportunity, such as the introduction of a new product or the exploration of new market. The issue that the company is facing requires rigorous business research. It is not a problem that can be resolved through simple thinking or discussion.
The research proposal is the research plan that you, as the senior researcher, submit to the management for approval before conducting the research. It is a contract between you and management in terms of the steps of the business, budget and timeline. In a Prospectus--a plan to do research--you do everything except for collect and analyze the data. Keep in mind that you are hired by the company to conduct the proposed research in order to help the management make informed decisions Steps
1. You first need to select a company and a research problem that you want to study. This is the Short paper 2 topic submission.
2. After your topic is approved, you write an abbreviated research proposal indicating the background of the problem, the purpose of the study, the research and sample design, and the budget and times schedule. Use page 124 in the textbook (page 124) as an example.
3. You also need to present your research proposal in a voice-over presentation.
Requirements for the presentation part
Prepare no more than 5 slides (excluding the cover slide) to present your research proposal. The voice-over presentation should be no more than 5 minutes. Here is a youtube video to help you with recording the voice-over presentation:
https://www.youtube.com/watch?v=3uk4CU7uobM
Note that if you are preparing the voice-over using a Mac, you need to make sure the save file can be open by a PC and the voice can be heard.
Here is a list of things you need to pay attention when preparing the presentation
1. Make sure you to record over every ppt slide. That is, do not give your whole presentation over the first slide. You need to turn the pages as you go over them one by one.
2. Given an overview of the presentation before formally presenting the detailed contents.
3. Rehearse before recording the presentation.
4. You should include a cover page/slide with you name and the title of the presentation.
5. The font should be large enough for audio in a distance to see (size>18 as a minimum)
6. You may use one or two pictures/graphs to make the slides interesting. However, too many graphics can be distracting.
Requirements for the written part
Formatting
The proposal should be double-spaced using Times New Roman 12 font and should not exceed 1000 words, including references and appendix, if any. You are required to follow APA style when writing the short paper.