Business Research Applications Paper:
Prepare a paper in which you describe how research is used in your organization (or an organization with which you are familiar), and how it can be used more effectively. Be sure to detail the current research and areas in which you think more research is needed.
The student was required to describe research methods within his/her organization or one that they were familiar with.
The solution covered a variety of ways that this could be done. Several suggestions were provided for this paper.
One suggestion of great importance was a gap analysis. A gap analysis is when the company researches and finds best practices among other companies similar to themselves and may implement some of the best practices found.
Another suggestion was to interview an employee within the research department to see what methods they are using.
Other alternatives were the use of Marketing Research firms and consultants.