Assignment:
Q1. How do acculturation and intensity of ethnic identification affect consumer behavior?
Q2. Define the accommodation theory, and explain its importance for marketers who target Hispanic Americans.
Q3. Why would a company adopt multicultural marketing rather than target a single subculture?
Q4. Why do marketers have to consider regional influences when targeting consumers within the United States or in another country?
Q5. Identify some of the ways in which religion can influence consumer behavior.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.