How relativity affects how we make decisions how anchors


After reading chapter 1 and 2 of Predictably Irrational (Ariely, 2009), describe:

1. How relativity affects how we make decisions (and other interesting parts of chapter 1).

2. How anchors affect pricing (and other interesting parts of chapter 2; Daniel Kahneman wrote a lot about anchoring, so you might want to look up his work as well).

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