Problem
Taking on the role of the management group that has been charged by Max Radford to assess "what is really going on" in the development/growth of Muskoka Lakehouse Restaurants, extract and summarize some critical highlights from your selected external secondary data sources and compare MLR's performance to them. Based on this additional analysis, update your previous memo to Max Radford. In this memo, be sure to draw conclusions about the real management issues Muskoka Lakehouse Restaurants needs to address and formulate recommendations for approaching their resolution. Show how your recommendations may generate a need for marketing research (that is, identify the related marketing research objective; a recommended marketing research solution is not required yet).