Assignment task: Develop and manage a quality database
How can a quality database provide value to a real estate business?
A quality database can provide value to a real estate business by helping the business to identify and track potential customers, manage and monitor sales and marketing activities. By tracking potential customers, a real estate business can ensure that they are targeting the right group of people with minimum efforts, and can also follow up with those whom have shown interest in the past. And with analyzing data from the database, it can also help them to identify trends and patterns, and to understand customer behaviour, and to make better informed decisions about marking and sales activities.
Question: Please state one other key point.