How psychological principles of persuasion are relevant


Problem

A Social Psychological Analysis of

1. Explain in-depth how social psychological principles of persuasion are relevant for one of your selected advertisements, citing relevant research. Relate characteristics of the communicator, the message, and the target audience.

2. Formulate a plan to intentionally enhance persuasiveness. What are various alternative techniques one might employ effectively?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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