How promotional mix strategy is forecasted


Assignment:

Using the below table solve the following:

TRx TV$ Conference$ JournalAd$
88,000 100,000 95,000 87,000
80,000 99,000 99,000 98,000
96,000 101,000 103,000 101,000
76,000 93,000 95,000 91,000
80,000 95,000 102,000 88,000
73,000 95,000 94,000 84,000
58,000 80,000 89,000 74,000
116,000 116,000 112,000 102,000
104,000 106,000 110,000 105,000
99,000 105,000 87,000 97,000
64,000 90,000 90,000 88,000
126,000 113,000 101,000 108,000
94,000 96,000 100,000 89,000
71,000 98,000 85,000 78,000
111,000 109,000 99,000 109,000
109,000 102,000 101,000 108,000
100,000 100,000 93,000 102,000
127,000 107,000 108,000 110,000
99,000 108,000 100,000 95,000
82,000 95,000 69,000 90,000
67,000 91,000 95,000 85,000
100,000 114,000 91,000 103,000
78,000 93,000 80,000 80,000
115,000 115,000 85,000 104,000
83,000 97,000 105,000 83,000
125,000 110,000 98,000 100,000
92,000 90,000 100,000 85,000
72,000 95,000 86,000 80,000

Q1) Which promotional mix strategy is forecasted to produce most TRx?


TV$ Conference JournalAd
Strategy A) 95,000 55,000 88,000
Strategy B) 77,000 88,000 99,000
Strategy C) 80,000 70,000 80,000
Strategy D) 90,000 60,000 85,000
Strategy E) 50,000 100,000 100,000
Strategy F) 100,000 80,000 70,000

Q2) Which variable is the most significant to forecasting TRx?

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Basic Statistics: How promotional mix strategy is forecasted
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