How post superbowl advertisements are very effective


Problem: What are your thoughts on this post Superbowl advertisements are very effective. This is primarily because of the massive amounts of viewers they can receive. At least in the United States, the Superbowl is the most watched/streamed sporting event. It routinely has around one million viewers at the peak of the event. The cost for these commercials is well warranted. The exposure by itself can lead to many potential sales for a company. As long as an advertisement is memorable it can be worth promoting responsibility during their ad. Memorable and heartwarming advertisements tend to do better regarding online discussions after the Superbowl which is what companies want. From what I saw as I watched, most advertisements were focused on virality which is to be expected. There was not a large focus on sustainability or social responsibility. I would like to see this change soon.

 

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