Assignment: Impact of Online Crowdsourcing on Marketing Strategy
Evaluate an online crowdsourcing site. Examples include Dell's Ideastorm and Starbucks.
Write a 750 to 1,050 words paper in which you review a crowdsourcing site.
Marketing has evolved in its relationship to customers. Marketing to consumers has shifted to marketing for consumers. Marketing for consumers has the power to choose whether they want to create a dialogue.
1) How has the organization leading the crowdsourcing utilized consumers to help build its organization?
2) How does this option of crowdsourcing influence marketing strategy?
3) What is the impact of mobile and social media campaigns on marketing strategy for this organization?
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.