How opt-in model of informed consent different from opt-out


How is opt-in model of informed consent different from opt-out? In which kind of model does consumer retain more control? Write three page paper which describes how online and offline marketing varies on B2C site compared to B2B site. Give suitable examples. Write summary table of comparisons which briefly explains how online and offline marketing vary on B2C site compared to B2B site.

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Business Management: How opt-in model of informed consent different from opt-out
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