Final Project: Social Media Critique
Each student will research and evaluate the social media presence of a sport organization; you will be required to evaluate its performance based on what we have learned in class. Your written report (including the forms attached below, and including figures and exhibits) should be 7-8 pages in length. Make sure to include screenshots or links (whatever is necessary) to demonstrate points and recommendations.
For the project, each student will visit several of the selected team's social media sites (i.e., main website, Facebook, and two social media platforms of the student's choosing), and in doing so, will provide a critique on the team's utilization of social media. Below you will find forms for critiquing the organization. In addition to these forms however, the student will then provide an overview write-up on the following:
• A general overview of the team's presence on social media o What Platforms are used
o How often each social media outlet is utilized How thorough is the team with their utilization
o Who is their intended target market/who are the team's intended publics
Describe what you think their main goals are in using social media (i.e., publicity in general?, likability? Website traffic? Building a personality?, etc.)
Describe any common themes seen amongst the various social media outlets (i.e., they mostly utilize social media to offer discounts/giveaways, are they utilizing social media to interact with fans, are they using social media to show game/player highlights, are they trying to create a "relationship" with their fans, all of the above?, etc.)
Is there interaction with consumers? Should there be more/less? Is it useful?
Analyze their social media presence over time (as far back as you can go). Do you see any trends?
Lastly, what would you change? How would you improve their social media presence?