Assignment: Consumer Decisions
Identify a brand that you purchase repeatedly. It may be any type of product or service. Discuss your experience with the brand and your decision-making process, using the prompts below:
1. What is the brand that you purchase repeatedly?
2. How often do you buy the product or use the service?
3. How did you first become aware of this brand and why did it appeal to you?
4. Where do you see this brand advertised or discussed?
• Online? Through which channels? Offline? At what locations?
5. How does this brand satisfy your needs and align with your values?
6. Have you recommended this brand to any friends or family members?
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.