Assignment:
Consumer Behavior Marketing Paper
The paper will be at least 4 to 5 pages in length.
Papers will vary but should include and demonstrate knowledge of key consumer behavior concepts learned in class. Examples of acceptable papers would include:
• Identify a company and discuss how they utilize consumer behavior concepts in their overall marketing activities
• Complete a mini survey of customers to gather data on what tends to motivate them to purchase various products
• Discuss social media/internet and the impact this is having on marketing today and in the future
• Explore the variety of advertising tactics that are available for marketing products & services. Offer your thoughts based on research on the effectiveness of each and how these apply to consumer behavior.
Note: The above are examples of ideas and others will be considered. At least three outside references are required. The text book and wiki are not considered as an acceptable resource. If in doubt about a topic, contact your instructor
I want NIKE company as a topic.